SEO Tips and Tricks : TITLE - The Most Important Part of Your Page

As with most writing, often the title is the most important part of your Web page. It tells people what your page is about and what they can expect to find on the page. But beginners often think that the first heading on their page is actually the title and this can cause confusion.

What is the Title?

In HTML, the title is the text contained in the <title></title> tag. This tag is stored in the <head></head> of the document.

Part of the reason that the title is often forgotten is because it is not an obvious part of the page. The HTML title is displayed in two places on the page: the title bar of the Web browser and in the bookmarks and favorites.

If I put

<title>
SEO is Mine: SEO Tips and Tricks : Basic Meta Tags
</title>

in the head of my document, the title page will display like this in Internet Explorer:

Internet Explorer Titles
Internet Explorer Titles - Title Displays in Menu of IE.
Screen shot by Wahyudi K.N

If I put

<title>
SEO is Mine: SEO Tips and Tricks : Basic Meta Tags
</title>

in the head of my document, the title page will display like this in Firefox:

Firefox Titles
Firefox Titles - Title Displays in Menu of Firefox.
Screen shot by Wahyudi K.N

Titles also display when someone bookmarks your site.

When you bookmark a page with the title

<title>
SEO is Mine: SEO Tips and Tricks : Basic Meta Tags
</title>

It will appear in Internet Explorer like this:

Titles in the Bookmarks - Title Displays in IE Bookmarks.
Screen shot by Wahyudi K.N

Firefox Bookmarks :

Firefox Titles in Bookmarks
Firefox Titles in Bookmarks - Title Displays in Firefox Bookmarks.
Screen shot by Wahyudi K.N

Is the Title Really Important?

The title of the page is what many Web search engines use as the primary search element. This means that if your title doesn't concisely describe your page, your page is not going to be indexed well in search engines. If you don't care about your ranking, then leave your title blank, or "untitled" as some HTML editors default to.

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